Cross-Device Tracking

How does Aidaptive manage Cross-Device Tracking?

Cross-device tracking is one of the main improvements Google launched in Google Analytics 4, which is a native integration for Aidaptive.  As long as Signals is enabled within GA4, you are enabling Aidaptive to identify most users across devices. https://medium.com/sparkline/cross-device-user-tracking-in-google-analytics-108aac4373f1

 

Further, Aidaptive also tracks all available device information for each session which further enriches the Google Analytics data and enables better user identification across devices.